Price, L. & Robinson, L. (2017). ‘Being in a knowledge space’:
Information behaviour of cult media fan communities. Journal of Information Science 43(5), 649-664
Author Credentials:
Ludi Price is a London-based librarian, currently working at City, University of London and SOAS University of London. According to her LinkedIn profile, she has knowledge in cataloguing and processing rare and specialist materials. Price competed her PHD at the City University London, her thesis titled: “Serious Leisure in the digital world: exploring the information of fan communities.” She is also a co-founder for the FanLIS project, to help “build bridges between fandom, fan studies, and LIS.”
Dr. Lyn Robinson studied at UCL SLAIS for her PHD, working at City, University of London (2004-2023). Along with David Bawden, she helped co-found CityLIS as a Library School and Research Center. Some of her other publications include “Introduction to Information Science” (2nd Edition, 2022), and “Building bridges: Papers from the FanLIS 2021 symposium” in Journal of Transformative Works.
Scope of the Study and Methodology:
The two authors are examining the connection between information behavior of fans, using an LIS perspective. They have described that the LIS field has lacked more studies like this and find it imperative to recognize that fandom communities are filled with information users that continue to world-build within the group they’re participating in. The researchers have created three aims: since fandoms are a creative and diverse bunch, we want to see how their information behaviors connects to current behavior models. We also want to know that fandoms have helped move current pop culture, and we should recognize this work by titling their production as collections and find out the exact ways they produce and share these items. Lastly, this research is to help inform other disciplines like education, law, media and more.
The research reached three components to move the study forward:
- Literature review and synthesis: they provided the history of the term fans, and how they originally were used to describe sport audiences. ‘Fan’ then evolved to incorporate audiences that loved literature, including the character Sherlock Holmes. However, it wasn’t until the early 1920s that science fiction helped launch “fandoms” more so thanks to magazines. The magazines provided an outlet for fans to connect, write-in, and possibly find other “like-minded” individuals thanks to gatherings now arranged. Thus, how conventions were born.
- The Delphi-method: questionnaires were sent out and returned to the researchers anonymously. These questionnaires had six criteria, which is what makes a usual Delphi study: panel members are experts in the field, data is in writing, the study is created to make a consensus, all panel members were anonymous, and three rounds were used to create this data, when two is usually sufficient. Academics and regular fans were sent the questionnaires, and the study was approved by the City University London.
- They used social media tagging for three popular platforms: AO3 (fan-fiction aggregator), Etsy (shops), and Tumblr (blogging and meme-sharing.)
Studies findings:
The study is a great example to showcase what information behaviors are being used in fandom communities. The research shows that fan communities can be in multiple areas, such as both online and offline communities, describes the more participatory a fan is, the more world-building comes out of it, and due to fans’ knowledge, they are equipped with sharing it. This doesn’t mean that there are no negative outcomes: conflict occurs when fans are gatekeeping the other from joining in their community, such as misogyny and more. We also see that the following behaviors are used to be a part of fandoms: communication, information seeking, information organization, the creation of resources, products, and user-generated content.
All of this affects the following industries: media, publishing and copyright, education, charities and more. It’s important to note that fandoms can grow exponentially as fans being the “actors” of the field, without the original creators and other professionals interfering. For instance, in 2013, during one Q&A event to help premiere the latest season of BBC’s Sherlock, moderator Caitlin Moran decided to read “Johnlock” fiction to the performers of the show. “Johnlock” fan fiction is a slash, shipped group, in which Sherlock Holmes (played be Benedict Cumberbatch) and John Watson (Martin Freeman) are romantically linked, and are usually written by women and queer fans. Embarrassment was felt throughout the audience due to the context: While creators can fulfill their creations in any which way, there is a controversial aversion to fans creating their own remodeling of characterization, which can include turning them into queer, gender and/or race-swapping idealizations. This is due to the lack of diversity with media characters: creators are known to fight back to state these idealizations are silly or ridiculous. This is just one of many examples as to why fandoms are for the individuals who come together to admire their subjects.
This study was significant in the ways it taught me how fandoms utilize information behaviors to continue their growth, and sparked my interest further in how women in fandom are helping to create diverse content and are happy to create their own spaces to connect with each other. While the study is UK-based, the teachings from the Delphi-study provided me with more ways to establish consensus statements about how fans are producing within their communities.
References:
Fisher, K. E., & Fulton, C. (2022). Information services today: An introduction (3rd ed., pp. 41–52). Rowman & Littlefield Publishers.
Jenkins H. Fans, bloggers, and gamers: exploring participatory culture. New York, NY: New York University Press, 2006.
Price, L. (n.d.). Ludi Price [LinkedIn page]. LinkedIn. Retrieved October 22, 2023 from: https://www.linkedin.com/in/ludi-price-65172761/
Price, L. (2019). Musings on fan information behaviour and the preservation of fan culture: About. Retrieved from https://blogs.city.ac.uk/ludiprice/about/
Price, L. & Robinson, L. (2017). ‘Being in a knowledge space’:
Information behaviour of cult media fan communities. Journal of Information Science 43(5), 649-664
Robinson, L.. (2019). Dr. Lyn Robinson: City University of London. Retrieved from https://www.city.ac.uk/people/academics/lyn-robinson
Romano, A. (2013, December 16). Why fans are outraged at Sherlock and Watson reading sexy fanfic. Daily Dot. https://www.dailydot.com/unclick/sherlock-fanfic-caitlin-moran/